Look for me on
SUSAN WARD BOOKS
  • Home
  • Books
  • Upcoming Releases
  • SAVE MORE BUY IT BOXED
    • THE GIRL BOX SET
    • Hard Rock Daddy Box Set
    • Manzone Brothers Box Set
    • Always Box Set
    • The Deverell Box Set
  • Newsletter
  • Contact
  • Privacy Policy
  • Blog

What up with Romance Authors? If you are lucky enough to be beautiful, use it!

5/16/2014

0 Comments

 
OK, I know I'm old, so I would prefer not to get comments about that, or that the good old days of my looks are behind me! That said, I'm trying to figure out what people are trying to accomplish with their websites and blogs. I'm not confused by the horror, paranormal, vampire, and all things in-between. Most of the sites I've seen integrate their market presence beautifully and are reader experience focused.

No, this really applies to everyone else in the 'won't ever get a Pulitzer' genres.
The first place your book will be placed is on your website. Good Product Placement Is essential to business success. And yet, many pages I've reviewed really confuse me.(I reviewed hundreds in the process of trying to figure out how self-published authors build a market and media presence).  I also reviewed what bestselling authors did with their online sites. For some reason, there is a disconnect between Indies and published.

Most indie sites cater to other authors, wanting to be literary, or look like resumes online. The first objective should be to sell your book. Your media presence should be consistent across all forums and designed to appeal to readers not other authors. The actual act you want to achieve, buying your book, should be obvious and easy to find.


Now, I'm not support the design of these sites, but the strategy.
Colleen Hover: I know what she's selling, I know what she's offering, and I know how to find it. Jeez, Colleen even sells stuff. If that isn't an indication that books are a business nothing is!
http://colleenhoover.com/

Kerrelyn Sparks: I know what she's selling, I know what she's offering and I know hot to find it.
http://www.kerrelynsparks.com/books_current.html

And for the romance writers, this is especially important for your success in selling. And if you have beauty, use it. I see too many author photos that look like someone is trying to look literary! Jeez, you write romance. You should look sexy or at lease fun! Or bios that say, I enjoy knitting and baking and a really good book. Romance readers want a readily identifiable experience. They want romance. Do readers want to trust valuable hours of reading to someone who looks literary and enjoys baking?

Think about it. In every product I've ever sold, I've always held one belief: I am the product and the product is me. I am The Girl on the Half Shell, and The Girl on the Half Shell is me.

I just wish today that I looked like I did in my 30s.
It's hard to look fun and exciting in your 50s. Oh well, I just have to work it a different way!


0 Comments



Leave a Reply.

      Join my newsletter & get a free book

    Subscribe to Newsletter

    Categories

    All

    Archives

    May 2018
    April 2018
    February 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    March 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014

    RSS Feed

    Author

    Here is a list of my available contemporary and historical romance books!

    The Girl on the Half Shell
    The Signature
    Rewind
    One Last kiss
    One More Kiss
    When the Perfect Comes
    Face to Face
    Love's Patient Fury